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Regional E-commerce Platform
40%
Delivery Cost Reduction
92%
First-Attempt Delivery Success
35%
Customer Satisfaction Improvement
2x
Delivery Capacity Increase
As e-commerce grows rapidly across Africa, logistics remains the biggest challenge. Our client, a leading regional e-commerce platform, was struggling with high last-mile delivery costs, low first-attempt delivery success rates, and poor customer experience. The informal addressing systems and challenging infrastructure of African cities made traditional logistics approaches ineffective.
We developed an AI-powered logistics optimization platform that combines route optimization, crowd-sourced delivery, and predictive analytics to dramatically improve delivery efficiency and customer satisfaction.
High delivery costs and low success rates were threatening the viability of the e-commerce business.
Last-mile delivery costs consuming 25% of order value
Only 65% first-attempt delivery success rate
No standardized addressing in many areas
Customers frustrated by lack of delivery visibility
High vehicle idle time due to poor route planning
Peak demand causing massive backlogs
End-to-end logistics platform with AI route optimization, crowd-sourced delivery network, and real-time tracking.
Dynamic routing considering traffic, road conditions, and delivery windows.
Network of verified local riders for last-mile flexibility.
What3words and Plus Codes for accurate location in areas without addresses.
Customer visibility into delivery status with accurate ETAs.
ML models forecasting demand to pre-position inventory.
Mobile app with navigation, proof of delivery, and customer communication.
Our phased approach ensured successful delivery and adoption.
Analyzed historical delivery data to identify optimization opportunities.
Developed and tested AI routing algorithm with pilot fleet.
Built rider recruitment, verification, and management system.
Launched real-time tracking and communication features.
Expanded to all delivery zones with continuous optimization.
Measurable outcomes that transformed the business.
40%
Delivery Cost Reduction
Optimized routing and crowd-sourced network dramatically reduced costs.
92%
First-Attempt Delivery Success
Better location data and customer communication improved success rate.
35%
Customer Satisfaction Improvement
Real-time visibility and faster delivery improved NPS significantly.
2x
Delivery Capacity Increase
Same fleet now handles twice the delivery volume.
30%
Fuel Savings
Optimized routes reduced fuel consumption significantly.
< 4hr
Same-Day Delivery
Most orders now delivered within 4 hours in urban areas.
“The transformation in our logistics has been game-changing. We've doubled our delivery capacity while cutting costs by 40%. Our customers now love the delivery experience.”
COO
Regional E-commerce Platform
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